Sensory marketing enhances brand image and customer loyalty by engaging senses. Olfactory and gustatory elements are most effective for recall and repeat visits, while visuals and music enhance perceived quality. Consistent sensory cues and personalized experiences strengthen emotional connections, driving retention and loyalty.

Research shows that salience, emotional appeal, and precise geo-targeting are the key drivers of effective advertising for HVAC, plumbing, and electrical companies. By crafting location-specific messages, using urgency-driven emotional triggers, and leveraging digital tools like geo-fencing and behavioral targeting, businesses can significantly boost visibility and conversions. This article explores research-backed strategies to help home service providers stand out in competitive local markets and turn more searches into booked appointments.

For startup CPG brands, social media is essential for building engagement, trust, and long-term success. Prioritizing user-generated content, short-form videos, and interactive features helps strengthen consumer relationships while data-driven strategies ensure content reaches the right audience.