Legal
Privacy Policy
This policy describes how Drake Insights handles personal information across this website, its forms, downloadable resources, communications, and supporting website services.
Last updated July 21, 2026
Scope
This policy applies when a visitor browses the Drake Insights website, submits a contact or career inquiry, requests a resource, follows a link from a Drake Insights communication, or otherwise interacts with a website feature that refers to this policy. It does not govern the independent privacy practices of third-party websites.
Who is responsible
Drake Insights determines why and how personal information covered by this policy is handled. Drake Insights is based in Saint Paul, Minnesota, United States. Privacy questions and rights requests may be submitted through the website contact form.
Forms and communications
The guide, general inquiry, project inquiry, and careers forms transmit the information entered to Drake Insights and its email and customer-relationship provider. This supports guide delivery, inquiry routing, confirmation messages, follow-up, and recordkeeping. Contact inquiries receive a reference number and are recorded as a CRM contact, deal, and note. The hosting service may also process ordinary technical request information needed to deliver and protect the website.
Information a visitor provides
Drake Insights may receive information that a visitor chooses to submit through an active form or later communication. Required and optional fields are identified at the point of collection.
- Identifiers and contact details, including name and email address.
- Professional information, including organization, role, project type, area of interest, and employment interests.
- Communication content, including inquiry text, intake answers, project descriptions, and responses to follow-up messages.
- Resource and subscription information, including the guide requested, subscription source, consent record, and communication preferences.
- Career information, including professional-profile, portfolio, or resume links that a visitor chooses to provide. Direct resume-file uploads are not accepted through the current form.
- Information supplied during an engagement when a separate agreement and project-specific requirements apply.
Information generated through use of the site
A hosting, security, or delivery provider may generate technical information when a browser requests a page or file. This can include an IP address, browser and device type, operating system, requested URL, referring page, request time, approximate region derived from an IP address, response status, and diagnostic or security events. Drake Insights does not currently use a separate advertising pixel or behavioral analytics tool on this website.
Sources of information
Personal information may come directly from the visitor, from the visitor’s browser or device through ordinary website requests, from a person or organization that asks Drake Insights to contact the visitor, or from a service provider supporting an activated form, email, security, or hosting function. If information is received from another source, Drake Insights will use it only for a relevant business purpose and as permitted by applicable law.
How information is used
Depending on the feature used, information may support the following purposes.
- Deliver pages, files, and requested resources.
- Respond to inquiries and communicate about a potential or current engagement.
- Evaluate career introductions and communicate about work opportunities.
- Operate, secure, troubleshoot, and improve the website and its forms.
- Maintain records of requests, consent, preferences, and unsubscribes.
- Send research, operations, and automation communications when a visitor has subscribed.
- Prevent abuse, investigate security events, enforce website terms, and protect legal rights.
- Meet legal, accounting, regulatory, and recordkeeping obligations.
Legal grounds for processing
For visitors in the European Economic Area, United Kingdom, and other places that require a legal basis, Drake Insights may rely on consent for subscription emails and nonessential tracking; steps requested before entering an agreement and performance of an agreement for project communications; legitimate interests for website security, administration, service improvement, and relevant business correspondence; and legal obligations when records must be kept or disclosed. A visitor may contact Drake Insights for additional information about the basis used for a specific activity.
Email communications
The guide and contact forms explain that submitting the form permits Drake Insights to send future emails. Every marketing email will provide a method to unsubscribe, and an unsubscribe request will be applied to future marketing communications. Transactional or relationship messages may still be sent when needed to deliver a requested resource, answer an inquiry, administer an engagement, or confirm a privacy request.
Cookies and similar technologies
The current website does not intentionally set nonessential analytics or advertising cookies. Essential hosting or security technologies may be used to deliver pages, balance traffic, prevent abuse, remember a technical session, or protect the service. If Drake Insights later adds analytics, advertising, or another nonessential technology, the site will provide any notice and choice required by applicable law before that technology is used. Browser controls can also limit cookies, although some site functions may depend on essential storage.
Service providers and disclosures
Drake Insights uses Brevo to process guide requests and website inquiries, maintain contacts and the guide-subscriber list, create inquiry records, and send guide, confirmation, and follow-up emails. Drake Insights may also disclose personal information to providers that perform website hosting, security, document delivery, file storage, professional services, or similar operational functions. Providers are expected to handle information for the contracted purpose and under appropriate safeguards. Information may also be disclosed when required by law, to protect rights or safety, in connection with a business transaction, or at the visitor’s direction.
Sale, targeted advertising, and profiling
Drake Insights does not sell personal information for money and does not currently share personal information for cross-context behavioral advertising. The site does not use personal information to make decisions that produce legal or similarly significant effects through automated profiling. If these practices change, this policy and any legally required opt-out mechanism will be updated before the new practice begins.
Retention
Information is kept for the shortest period reasonably needed for its disclosed purpose, legal obligations, security, dispute resolution, and recordkeeping. Inquiry and project records may be reviewed after the relationship or discussion ends. Subscription records may be retained while the subscription remains active, and suppression records may be retained afterward so an unsubscribe request continues to be honored. Security logs generally follow shorter operational schedules unless an event requires further investigation.
Security
Drake Insights will use administrative, technical, and organizational measures appropriate to the information and the service involved. These measures may include access controls, provider review, secure transmission, data minimization, software maintenance, and deletion or review schedules. Internet transmission and storage always involve some risk, so absolute security cannot be guaranteed.
International processing
The website is operated from Minnesota in the United States. Information collected from another country may be processed in the United States or in a country where a service provider operates. Where applicable law requires a transfer safeguard, Drake Insights or the relevant provider may use an adequacy decision, contractual protection, or another recognized transfer mechanism.
Privacy rights
Depending on location and the laws that apply, a visitor may have rights to know or access personal information, correct inaccuracies, request deletion, obtain a portable copy, restrict or object to processing, withdraw consent, opt out of sale or targeted advertising, receive information about certain disclosures, and avoid unlawful discrimination for exercising a right. A consent withdrawal applies prospectively.
- Submit a request through the website contact form and select the privacy or general inquiry purpose.
- Describe the right being exercised and the information or interaction involved.
- Provide enough information to allow reasonable identity verification.
- An authorized agent may be asked to provide proof of authority and verification from the person represented.
Minnesota and other U.S. state notices
Residents of Minnesota and other states with applicable comprehensive privacy laws may also have a right to appeal a denied request and to receive information about categories of personal data, processing purposes, retention practices, categories of recipients, and certain third-party disclosures. Drake Insights will explain any applicable appeal method in the response to a denied request. Drake Insights currently states that it does not sell personal information, use it for targeted advertising, or conduct significant-decision profiling through this website.
EEA and UK complaints
Visitors in the European Economic Area or United Kingdom may have the right to complain to the data-protection authority for the place where they live, work, or believe an infringement occurred. Drake Insights encourages the visitor to use the contact form first so the concern can be reviewed directly.
Children
The website, services, and guide are intended for business and professional audiences. They are not directed to children under 13, and Drake Insights does not knowingly collect personal information from children through the website. If such information is discovered, a deletion request may be submitted through the contact form.
Third-party links
The website and guide link to third-party websites, platforms, and documentation. Those services set their own privacy and security practices. Visitors should review the notices provided by the third party before submitting information or enabling an integration.
Policy changes
This policy may be revised when website features, providers, data practices, or legal requirements change. The updated version will be posted on this page with a new “Last updated” date. A separate notice will be provided when required for a material change.
Questions about these terms or privacy practices?
Use the contact form